Types of colors and their impact on human behavior For example, while the color white is used in the Western world to represent purity & innocence, in Eastern countries white is a symbol of death & mourning. However, keep in mind that our feelings about certain colors are personal and depend on both life experience and culture. According to Neil Patel, "Color is 85% of the reason you purchased a specific product." Sounds like good enough reason to implement a couple color psychology tricks into your own branding efforts.
Sometimes color can influence unexpected things like our sense of taste. Simply put, color psychology is the study of colors and their impact on human behavior. She says there are really two schools of thought about how companies should manage color: 1) this is our brand color so we have to use it or 2) play around with colors because the rest of the brand is strong.īefore deciding which color makes sense for your brand, it's important to take a step back and think about what colors mean.
I want to learn more about this company'," Emma explains. "One of your website visitors might think, 'They are using this hot pink in a world of traditional blue and that's really interesting. So, if you focus in and build a strong community of people you want to talk to, you can do a lot with using color as the first interaction with those people."įor example, color has the power to make your website stand out among similar websites. Color will be part of those interactions, so deciding which color to use often comes down to who your customers are.Įmma Foley, design lead at Clique Studios, says, "As much as you might want them to, everyone is not going to be your audience.
As an article on SpellBrand suggests, there are many ways to incorporate color into your branding: When we see that bubblegum-pink writing, we know it's Barbie - and when we see the tiny blue f, we know it's Facebook.īut, it's not just the logo. Can you imagine McDonald's golden arches in a bright purple instead? What if Starbucks' logo wasn't green & white, Pepsi's logo wasn't blue & red, and Target's wasn't red all around? In many cases, it would be odd to see their logo in a different color. Many brands have a signature color (or colors) that makes them easily recognizable.
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